Sensible Founders Join Coinbase to Simplify Onchain Services
Sensible, founded in 2022 with support from Coinbase Ventures and Dragonfly, was built to help people grow their assets. It provided a platform to earn returns through staking and decentralized finance (DeFi) protocols.
Now that the company is shutting down business, its founders are moving into new roles at Coinbase.Their focus will be on building products that make onchain services easier to use and more relevant for everyday consumers.
In a recent statement, Coinbase noted that both Frantz and Salmon bring rare expertise in consumer-facing DeFi products. Their goal at the company will be to reduce barriers, remove complexity, and help more users access practical crypto applications.
Coinbase Strengthens Its Push to Become the Onchain Gateway
This move adds to a string of deals Coinbase has made in 2025. The company has already completed full acquisitions of Deribit, Liquifi, and Spindl. It has also brought in talent from Iron Fish, Opyn, and Roam. Each deal supports Coinbase’s plan to expand beyond trading and turn itself into a broad platform for managing money onchain.
The founders’ arrival also highlights Coinbase’s shift toward consumer utility. Both Frantz and Salmon have emphasized their mission of making crypto useful in daily life, not just a store of value.
Investors responded positively to Coinbase’s latest moves. The company’s shares rose by about 3% to $311, putting the company’s market value above $80 billion. With Frantz and Salmon now on board, Coinbase is strengthening its position in the market. The company is moving closer to its long-term goal of becoming the main gateway to the onchain economy.
Coinbase Pushes Ahead With Vision for an All-in-One Onchain Platform
Earlier this year, Coinbase set out an ambitious roadmap. The company, which is determined to transform its workforce into “AI-Natives, wants to create a single platform where users can trade, borrow, stake, spend, and earn. Plans also include tokenized stocks, prediction markets, and access to early token sales.
Max Branzburg, Coinbase’s vice president of product, described the vision as an exchange where “everything you want to trade” will be available, all onchain.
Last month, Coinbase rolled out a decentralized exchange integration that opened access to millions of new assets. Although this expansion followed a difficult quarter marked by falling trading revenue and a costly data breach. Nevertheless, it shows the company’s determination to keep building during challenging times.
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